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October 24, 25 & 26, 2008 |
Women make or influence 85% of all purchase decisions. Women today are the most powerful and influential consumers in the marketplace. Best estimates indicate that 80-90% of the entire household budget is spent by women and these purchases are no longer limited to family groceries and domestic items. With women now earning more than ever- through their careers or ownership of over 6.5 million women owned businesses in North America- there has been substantial growth in women initiated purchases of big ticket items including cars, computers, electronics, appliances, home improvements and decor, insurance, investments, cosmetic rejuvenation and travel. Each year thousands of women from all over Greater Vancouver and Fraser Valley come to the show to explore new ways to stay healthy, manage business, discover new career opportunities, deal with family issues and connect with other women. They are eager to discover and shop for the latest products and services and place a high value on the relationships they build with exhibitors and company representatives on the show floor. |
With over 350 exhibitors, the West Coast Women's Show is the biggest and most successful women's event in British Columbia! |
The West Coast Women's Show is located in the fastest growing communities in all of Canada! Both the population and median income of Fraser Valley families is rising faster than any other metropolitan area in Canada. Statistics Canada / The Province- May 28, 2006) |
Build relationships with thousands of women at the largest and most popular Women's Marketing Event in BC! |
Women prefer to buy based on relationships. “Reach one Woman and you reach 28 others in her personal circle or network” (STRATEGY, The Canadian Marketing Report) |
The West Coast Women's Show draws a unique and separate audience. The overlap in attendance between downtown Vancouver events and the West Coast Women's Show in the Fraser Valley is less than 15%. |
The Tradex Trade & Exhibition Centre is the second largest facility of its kind in British Columbia serving a market area of over 1.5 million people. |
Show attendance has increased by 300% over 5 years! Annual expected attendance is now over 20,000 and with each woman making 75% to 100% of the shopping and buying decisions for their households and families the show effectively delivers the retail spending power of 40,000+ consumers. |